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Наталья в категроии Английский язык, вопрос открыт 06.06.2018 в 00:52

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MULTIMEDIA
The term “multimedia” is closely connected with today’s computers and output devices such as monitors, loudspeakers, and printers and their capacity for reproducing various types of information (text, images, sound, animation, etc.). Multimedia systems do not just output these different types of information; these systems make it possible to simultaneously create multimedia information and interact with other multimedia documents (data files on data storage units, such as a server and CD-ROM).
Although the term “multimedia” is relatively new, what lies behind it is not. Multimedia means nothing more than making use of several types of information (text, images, graphics, animation, video and audio sequences) in one publication, this also includes print media (e.g., CD-ROM in a book).
Human communication is multimedia as humans transmit information, for instance in a conversation, by talking and gesticulating simultaneously. The technical application of several media simultaneously to reproduce content is not new either. Thus, for example, television can simultaneously transmit information using text, image, and sound. The addressing of several sensory organs combined with the advantages of using individual media has synergetic effects making the multimedia product an attractive option.
The success of the multimedia concept becomes clear with television and the so-called “new electronic media” such as the Internet or CD-ROM publications. CD-ROM publications are not multimedia documents as such. A CD-ROM is merely a medium on which various types of information (such as text, sound, video, etc.) can be stored. Only if, for example, text, sound, and animation are combined on a CD-ROM, could one speak of a multimedia CD-ROM. Types of information (text, sound, image, video) must not be confused with medium (data carrier, e. g., paper, CD-ROM, disk, etc.).
The same applies to Internet publications; here too, different types of information have to be linked with one another before you have a multimedia presentation. Hypertext as an additional type of information is in itself not a multimedia document; only when hyperlinks point to multimedia contents does a hypertext become a multimedia hyperlink document. The play-back devices (computer, television, etc.) for electronically stored information are not even close to addressing all the sensory organs of a human being.
Today’s multimedia products are not yet able to invoke the senses of smell and touch. A medium which can be used to pass on a fragrance to consumers, or to call on the sense of touch by certain surface properties in addition to transmitting text and visual information is, for example, paper. One might therefore say that paper is a multimedia product. However, printed information lacks dynamism and interaction. With play-back devices for electronically stored information there is also a potential for appealing to the senses of touch and smell in the future (e.g., transmission of vibrations/oscillations and temperature via operating elements).

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